Meet Micah

I’m Micah Larsen and I’m an entrepreneur, persuasion scientist, and morning person.

Among other things, I really like learning about brains and what makes people tick. This came in very handy when I started studying social science and doing experimental persuasion research. In fact, I liked learning about it so much that I made it my full-time job.

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At my company, Apis, I teach people to be more persuasive so they can get stuff done. I also created the Apis Persuasion Algorithm, a tool that makes it easy to get people to say “yes.”

These days, I do workshops and create video courses to teach entrepreneurs to use persuasion in their everyday lives.

I’m native to Saint Louis, Missouri, but I’ve lived in Texas and Wyoming, too, which were, respectively, very hot and very cold and very good places to learn how to be a badass.

Texas is also where I met the love of my life, Eric. He’s from the South and I’m from the Midwest, so we like to argue about whose barbecue sauce and baseball are better.


I’m putting down roots in beautiful Missoula, Montana with Eric and our two unruly dogs, Maddox and Salem.

Most exciting of all, we are expecting our first child in the spring of 2019.

When I’m not at my desk in the Apis office, you can find me running or skiing the trails near the Clark Fork River or standing on a soapbox talking about some of my favorite topics: entrepreneurs, the environment, and breakfast food.

Want free, easy, and exclusive persuasion tips from me? Just text APISPLEASE to 22828 to join the Apis mailing list or sign up here.

You can connect with me at or follow along on: